A Gentle Sell (08.18.16)

Challenge:  Sell something to a 30-something fitness conscious male...

Being a woman in her early thirties, I appreciate that you are into sports and traveling. Being health conscious is a very attractive trait in men in their thirties. However, as much as I appreciate such men, seeing them support FitBits and Apple Watches also show off their lavish lifestyles and materialistic personalities. Or, worse, their inability to create their own path and a rather, undesirably passive resignation to "follow the herd.”  

Which is why I hope you'd consider the BioRing. It's small, non-intrusive to your wardrobe, and quite an easy-to-understand system. Not only does it measure your steps and general health, the ring sends updates to your phone about more detailed vital information in your body as you function throughout the day. From sleeping to working out to eating, the BioRing allows users to utilize the newest technologies and sensors to understand their bodies better. You can wear it wherever you go, it matches everything in your closet, in and out of water, and the ring looks good on both males and females.

This simple fashion statement says more about you to yourself than any others out there.

To check out the product, please go to:  https://www.indiegogo.com/projects/bioring-the-personal-trainer-on-your-finger-fitness-gadget#/ 

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What do you think? Did I gently sell it?

I've been asked why I went for the gentle salesman approach and that's a style I've discovered most people respond to. Most people don't like people yelling or talking AT them, which is why the gentle salesman approach is usually the best. The item is not cheap but it lasts a lifetime and, from what I think, most athletes would love this app, but selling it to the common man out there, one has to be coddled a bit before making such an investment. Right?

There's also the fear of turning them off to the item. The more aggressive approach, though quite fun to make, would also make them aware of the plenty of other options available to them, not to mention, beg the question as to why they would want to impress a woman like myself. Such an approach can seriously torpedo a sale... Truly, believe me on this.